The Internet has mutated the way we hear about new artists and songs. There are reviews, a plethora of apps, and algorithms upon algorithms—meaning that discovering your favorite new bop is as overwhelming as ever. So we asked the people who know best about their strategies: people who write about music for a living, music execs, and of course, high schoolers. Discovering music does not frustrate me or cause me to have takes. I don't listen to Pandora, which might make that happen. I like it when SoundCloud drops into autoplay mode and delivers a sequence of songs tagged as related. I like it when YouTube does the same thing.
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The internet, with its vastness and accessibility, has changed how people discover new music. New music services are popping up, bringing more aspiring artists along with them. These sites have democratized music consumption for both listeners and creators and the music industry has taken notice. In January, one of the most popular music streaming sites, SoundCloud — which was founded in and allows people to both freely listen to and upload tracks — signed a licensing contract with Universal Music Group, the New York Times reported. The deal proves that great music can live on the web.
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In the pre-internet dark ages, finding a new band or singer to obsess over required time and effort. But as streaming and other technological gifts have disrupted everything in our culture, the way we discover new music and artists has become easier. Streaming For artists, playlists are paramount. Tei Shi recommends checking out playlists on Spotify, Apple Music, and Tidal created by musicians you like, since, chances are, your tastes will align. That way your friend could potentially introduce you to a new song or artist on your own playlist. And when all else fails, falling down a YouTube or SoundCloud rabbit hole is still foolproof.
Entertainment Internet. However, the vast array of services can also be problematic—how do you stay abreast of new music releases when they could pop up in lots of different places? Luckily, there are plenty of ways to keep up-to-date with new songs and new albums from your favorite artists.